Pricedrive - BUILDING THE ROAD TO HIGHER PROFITS
Mr. Falcone was a founding member of PriceDrive. He joined the company during its pre-seed stage phase and played a key role in its early formation of growth. He was actively involved in the strategic development and execution of the company's business plans, including key partnerships, helping shape its market positioning and direction.
Founded in 1999, PriceDrive.com was an early adopter of data-driven technology and services within the automotive industry, pioneering the use of real-time market intelligence to optimize used vehicle acquisition, pricing, and inventory management. The company developed a platform that aggregated dealer accounting system data and translated it into actionable insights, enabling dealerships to reduce days-to-sale, increase margins, and make smarter purchasing decisions.
PriceDrive also served large fleet, lease, and rental organizations by identifying dealers with the highest demand and lowest days’ supply for specific vehicles, effectively creating a data-driven distribution network for used inventory. Backed by the venture capital arm of media giant Landmark Communications, the company expanded its capabilities to provide aggregated data analytics to automotive manufacturers, helping them refine marketing strategies, improve resale performance, and optimize inventory flow.
As an early innovator in automotive data intelligence, PriceDrive helped lay the foundation for modern inventory optimization and market analytics platforms used across the industry today.
Steve Hall was the founder & CEO of PriceDrive. Over the last two decades, Mr. Hall has been a board member of automotive technology, finance, retail and wholesale organizations ranging from start up to over $2B in revenue. Hall founded Driversselect.com, a national discount retailer which was sold in 2017 to the Sonic Automotive Group where he led the integration and rollout of the EchoPark business unit to over $1B in sales.